Let's Dance with Change4Life
Let's Dance with Change4Life - You may have seen the coverage of Diversity launching the national competition on BBC Breakfast, This Morning and Newsround on Wednesday.
We now have the 'Let's Dance with Change4life' microsite https://dance.change4life.com/Index.aspx and a dedicated 'Let's Dance' You Tube channel with the Diversity videos - this is where a selection of competition entries will be posted once moderated.
http://www.youtube.com/letsdance.
There will be a supporting email campaign deployed to all registered Change4Life families early next week. There is also a range of other digital activity underway including paid search, banner advertising, buzz monitoring and online seeding. Diversity have added the work that they're doing for us to their Facebook fan page http://www.facebook.com/Diversity . I have attached the Let's Dance logo to be used on all printed material going forward.
Let's Dance weekend of free activity - as mentioned before the FIA are leading this on our behalf. They have agreed to add local/regional activity to the search facility on the website.
To be part of the campaign organisations must provide at least two hours of dance related content on both days. Rather than send details to me it will be easier for people to send it direct to the FIA.
They can e-mail letsdance@fia.org.uk with a contact name, email and phone number to receive next step communications including further information about how to access the Let’s Dance website, how to upload classes, the type of information you need to provide and marketing support available for the campaign.