Promoting Sport Resources
Want to bring more people into your club?
Need more volunteers?
Not sure how to get them?
You may be in luck!
There is an ever-increasing range of tools out there to help you attract people into the vibrant world of sport, here are just a few...
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1. Makesportfun.com blog
John Ainsworth shares his thoughts on promoting sport every week in his blog...
=======================================2. Promoting Activity Toolkit in association with Change 4 life
This encyclopaedia of simple-to-use information on how to promote sport and active recreation is aimed at the public, sports clubs, Community Sports Networks, County Sports Partnerships and any other organisation looking to promote sport.
New to the Promoting Activity Toolkit A new series of simple, step-by-step how-to guides have been added to the Promoting Sport toolkit - http://www.promotingactivitytoolkit.com/
The guides cover advertising, direct mail, media, branding, technology based tools, design agencies and plain English.
Sign up to the Promoting Sport blog and we’ll let you know when the toolkit is updated and improved, and also send you useful tips about promoting sport.
It includes information on:
- How to promote sport to different age groups
- How to run events
- Examples of how sports clubs and organisations have used marketing and promotion to fulfil their potential
- A calendar of sporting events
- Discussion forum
- Useful links for those seeking more information
- Promoting sport blog
- Royalty free images to promote sporting sessions
http://www.promotingactivitytoolkit.com/
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3. Sport England Market Segmentation
Sport England has developed nineteen sporting segments to help us understand the nations’ attitudes and motivations – why they play sport and why they don’t.
The segments provide the knowledge to influence people to take part. This work is part of our drive to get two million people doing more sport by 2012.
Each segment can be explored at differing geographic levels.It is possible to find out what people's sporting habits are in a particular street, community, local authority or region.
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Who is getting what exercise in YOUR area?
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In 2008 we presented 3-day programme developed by Sport England Yorkshire, Sheffield Hallam University and the four Yorkshire County Sports Partnerships. There are no plans to run this again, but if you are intersted in marketing training, please contact us at wys.admin@wysport.co.uk
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6. Runningsports Promoting and Marketing Your Club Quick Guide
I think you'll be interested in this if you haven't seen it already - it's the new runningsports Promoting and Marketing Your Club Quick Guide. It's very good and could be a good starting point for us to think about what next in terms of marketing training.
(If you can't open this link, it might be because you haven't signed up to runningsports. You can sign up for free on their website, which will give you access to all of their Quick Guides.)
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7. Examples of good marketing: British Heart Foundation '30 a Day'
Why do I need to do 30 minutes a day?
Getting older is inevitable but coping with the stresses and changes that come with ageing is easier if you try to keep fit and healthy.
Eating an unhealthy diet, being overweight, being physically inactive and smoking are all factors that can cause coronary heart disease – the UK's single biggest killer.
Many of us mean to get more exercise or think that we don’t really need to do much. Maybe we feel we don’t have the time, we’re tired or we simply don’t know how to get started.
But doing 30 minutes of moderate intensity exercise five times a week can half your risk of heart disease. More...
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8. What can West Yorkshire Sport do for you?
Web presence
The WYS website gets 7,000 unique visitors a month and is a great way of attracting interst in what you are doing.
We have 4 main types of page:
- News pages - Results, launches and announcements
- Events - Days out to spectate. These are also featured in our Google Calendar
- Change4life- Activities to take part in
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Sport/NGB pages - Contacts, documents, strategies -
(these pages also show the most recent stories of the 3 above types)
We want to be the hub that directs people searching for sporting activities to your organisation - and be a web presence if you need one.
It is possible to make a short link like westyorkshiresport.co.uk/courses so you can easily direct people to where to find all the contacts and information you need.
Direct marketing
We send out regular newsletters detailing news, events and other developments for clubs, educators and sports professionals to 500 people. Any news is featured and can help attract people to your services.
Let me know whenever you need us to do something! The more of these things we get, the higher we can make your profile.
Social websites
We have a web presence on social sites and can share updates quickly and easily across a large number of friends and followers: Join us on
- twitter.com/wysport
- Facebook West Yorkshire Sport,
- Youtube WestYorkshireSport