Promoting Sport Resources
Want to bring more people into your club?
Need more volunteers?
Not sure how to get them?
You may be in luck!
There is an ever-increasing range of tools out there to help you attract people into the vibrant world of sport
New to the Promoting Sport Toolkit
A new series of simple, step-by-step how-to guides have been added to the
Promoting Sport toolkit. They can save you time and make life easier when you need to promote sport.
The guides cover advertising, direct mail, media, branding, technology based tools, design agencies and plain English.
Sign up to the Promoting Sport blog and we’ll let you know when the toolkit is updated and improved, and also send you useful tips about promoting sport.
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Sport England Pomoting Sport Toolkit
This encyclopaedia of simple-to-use information on how to promote sport and active recreation is aimed at the public, sports clubs, Community Sports Networks, County Sports Partnerships and any other organisation looking to promote sport.
It includes information on:
- How to promote sport to different age groups
- How to run events
- Examples of how sports clubs and organisations have used marketing and promotion to fulfil their potential.
- A free library of community sport images
- A calendar of sporting events
- Discussion forum
- Useful links for those seeking more information.
- Promoting sport blog
The Toolkit, which can be accessed by everyone at www.sportengland.org/promotingsport
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Sport England Market Segmentation
Sport England has developed nineteen sporting segments to help us understand the nations’ attitudes and motivations – why they play sport and why they don’t.
The segments provide the knowledge to influence people to take part. This work is part of our drive to get two million people doing more sport by 2012.
Each segment can be explored at differing geographic levels.It is possible to find out what people's sporting habits are in a particular street, community, local authority or region.
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Who is getting what exercise in YOUR area?
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A 3-day programme developed by Sport England Yorkshire, Sheffield Hallam University and the four Yorkshire County Sports Partnerships
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Runningsports Promoting and Marketing Your Club Quick Guide
I think you'll be interested in this if you haven't seen it already - it's the new runningsports Promoting and Marketing Your Club Quick Guide. It's very good and could be a good starting point for us to think about what next in terms of marketing training.
(If you can't open this link, it might be because you haven't signed up to runningsports. You can sign up for free on their website, which will give you access to all of their Quick Guides.)
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British Heart Foundation '30 a Day'
Why do I need to do 30 minutes a day?
Getting older is inevitable but coping with the stresses and changes that come with ageing is easier if you try to keep fit and healthy.
Eating an unhealthy diet, being overweight, being physically inactive and smoking are all factors that can cause coronary heart disease – the UK's single biggest killer.
Many of us mean to get more exercise or think that we don’t really need to do much. Maybe we feel we don’t have the time, we’re tired or we simply don’t know how to get started.
But doing 30 minutes of moderate intensity exercise five times a week can half your risk of heart disease. More...